The beauty market is flooded with different skin care and cosmetic brands. Many are using animals to test and experiment with their products.

At present, millions of animals are locked inside cages in different laboratories around the world waiting in fear for the next experiment or procedure to be performed on them.

At Nad's, we say "No" to animal testing. We are against any form of animal cruelty. We prefer our animals to roam free.

If we need to test our products, we test it amongst ourselves at work or ask our friends and family to test it for us. Thus, we are the best advocates of our products. In fact, that is how our founder; Sue Ismiel first tested the now famous, Nad's Natural Hair Removal Gel.

She formulated a hair removal product made of natural ingredients that would work without the effects of harsh chemicals for her daughter Natalie. After almost a year of trying different recipes, mostly using items from her pantry, and testing them on her husband's legs, she found the magic formula!